Sainsbury's helps you reduce food waste

Despite tough economic times, British shoppers are throwing away an incredible £12 billion worth of food a year.  If UK households tackled avoidable food waste, they would save an average of £50 a month.

Sainsbury's research has identified six types of people, each of whom wastes food in a different way.

Which type of shopper are you? 

1. Hungry Hoarders shop while hungry, resulting in impulse purchases.  They often fail to plan ahead meaning their shop might not create complete meals.
2. Ditsy Diarist do not consult their little black books before their trip to the supermarket and as they eat out a lot or work late, much of what they buy sits unused in the fridge and is eventually thrown away. 
3. Food Phobics are ultra-conscious and throw away food on or before the best before date without first checking its condition. 
4. Separate Shoppers are a generation of independent individuals who buy their own food without checking what their partner or housemate has already bought, often resulting in duplication.
5. Freezer Geezers simply love their leftovers and use their freezers effectively to minimise food waste.
6. Conscientious Consumers love to make meals out of leftovers. 

Food waste has become a hot topic over recent years, and the majority (67%) of consumers admit they do not always plan their shopping trips by making a list or meal planning, instead deciding what to buy while in the store. 46% admit that they do not know the correct ways to store food.

Keen to tackle this problem head on, Sainsbury’s is introducing a raft of new measures to help reduce the amount of food wasted by:

• Working in conjunction with Love Food Hate Waste to train in-store counter colleagues up and down the country so that colleagues are on hand to give customers practical tips and advice to help reduce their household food waste
• Providing tips and recipe ideas on how to use leftovers on lovefoodhatewaste.com

Find out more about the Sainsbury’s typologies

Check out our recipe pages for great ideas on how to make the most out of your leftovers.